What would happen to your business if Facebook or Instagram went away? Many business owners rely on tech giants, which takes a lot of the power away from the business owner. What if there was a way for businesses to create their own platform where customers could subscribe, be able to interact with a niche community, and the business would get more visibility from ideal customers?
In this episode, Ramin Ramhormozi and Sina Mobasser discuss owned marketing channels and the importance of business owners having more control, especially with audience ownership. They discuss the future of e-commerce, the benefits of having a native app, and providing incentives for customers to download your app.
Topics Include:
Sina’s entrepreneurial advice
Storytelling in marketing
UpWork
Tapcart
Mobile shopping
Owned marketing channels
Subscribers vs. followers
QR codes
Native apps
Push notification subscribers
App exclusive products
Providing a reason to download your app
Creating a community on your app
Audience ownership
Email & SMS lists
Shopify
App Clips
And other topics...
Sina Mobasser is the Co-founder and COO of Tapcart, which is a Shopify Plus Certified App that empowers e-commerce merchants to launch a mobile app. Previously, he founded TestMax, which launched the first test prep courses on the iPhone and iPad. Sina is also the creator of Pop Quiz, one of the first iPhone apps and also a top 10 app. Sina grew up in Los Angeles and went to UCLA.
Resources Mentioned:
Mobass on Soundcloud: https://soundcloud.com/mobass
Steve Jobs Introduces the iPhone: https://www.youtube.com/watch?v=MnrJzXM7a6o
Tom Bilyeu’s Impact Theory: https://impacttheory.com/
Hypercroissance Podcast: https://www.j7media.com/en/our-blog/our-hypergrowth-podcasts/ep-50-sina-mobasser-raise-10-million-in-financing-during-a-pandemic
UpWork: https://www.upwork.com
WeWork: https://www.wework.com/
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Shopify: https://www.skuagency.com/shopify
Spindrift: https://drinkspindrift.com/
Cuts Clothing: https://www.cutsclothing.com/
Legends: https://www.legends.com/
TestMax: https://testmaxprep.com/
Be sure to check out episode 11 The Importance of Data Backups with Sam Francis - Partner Account Manager.
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