Imagine letting customers fill their cart and walk out without paying a dime—just to try things on at home.
Sounds crazy?
That’s exactly what Benjamin Davis, CEO of TryNow, has built for ecommerce merchants. And it’s driving serious results:
✅ +22% increase in conversion rates
✅ -34% drop in customer acquisition cost
✅ +41% boost in net lifetime value
In this episode of The Ecommerce Revolution Podcast, we unpack why “Try Before You Buy” (TBYB) is more than a feature—it’s a psychological unlock that blends the best of offline and online shopping.
Whether you sell apparel, beauty, or anything remotely discretionary, this conversation will make you rethink how you acquire and keep customers.
🎙️ Highlights from My Conversation with Ben:
🚀 From Brand Idea to $24M in Funding
TryNow started as a way to sell high-end babywear. After one A/B test showed a 300% higher conversion rate using TBYB, Ben knew he had something big—and built a platform to scale it.
🧠 Customer Psychology at the Core
“More trying equals more buying.”
Ben breaks down how TryNow taps into basic human behavior to reduce friction, increase cart sizes, and make customers feel more confident.
📉 Overcoming the Return Rate Myth
Returns are often the biggest concern for merchants. Ben introduces the “buy-zero restocking fee”—a clever way to reduce abuse while aligning shopper and merchant incentives.
🔥 Secret Weapon for Subscriptions
TryNow isn’t just for apparel. It’s working wonders for razor-and-blade models, too. For example, beauty brand Jolie used TBYB to increase subscription attachment rates by 20%—all without relying on discounting.
📦 Implementation Made Easy
Ben walks us through their onboarding flow, phased rollout, and how merchants get the most from TBYB when they market it right—with smart landing pages, email flows, and conversion audits.
🛏️ Bonus: The $75,000 Mattress Story
Don’t miss Ben’s tale of the most luxurious in-person Try Before You Buy (short of) experience ever. Yes, it involved blackout shades, meditation, and a mattress with a five-figure price tag.
🔑 Takeaway Quote
“Build a product so great that crappy marketing can sell it. Then build marketing so great that it could sell a crappy product — but do it in that order.”
– Shared by Benjamin Davis (adapted from a startup classic)
🔗 Resources & How to Get Started
💻 Visit TryNow.com
📬 Contact Ben directly: ben@trynow.com
👂 Listen Now
🎧 [Watch on YouTube] (insert link when ready)
🎙️ Or find it on your favorite podcast app under The Ecommerce Revolution
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