Hey Revolution Community,
We just launched our latest podcast, and if you sell on Amazon (or have been thinking about it), this could be the game-changer you’ve been looking for.
Daniela runs her Amazon optimization agency from a tiny surf town in Peru (yes, really), and her work has been featured by Amazon themselves as “exemplary.” She’s helped brands from startups to Samsonite, and in our conversation, she revealed something that stopped me in my tracks:
One simple listing change can increase your sales by up to 550%.
And here’s the kicker - it takes about 10 minutes to implement.
Welcome to episode #48 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch, grow, and win in commerce. If you want support on your journey, join our community of hundreds of entrepreneurs and get access to content, coaching, workshops, and a private network of fellow ecommerce entrepreneurs.
The Problem Most Sellers Face
Here’s what Daniela sees all the time: Brands invest heavily in their Shopify stores, Instagram presence, and beautiful product photography. Then they copy-paste everything to Amazon and wonder why it doesn’t work.
The truth? Amazon isn’t Instagram. It’s a search engine with a buy button.
Daniela shared a perfect example: She was searching for tea tree oil toothpaste in New York (she has a fascinating buying strategy as a Peru-based shopper). Her preferred brand wasn’t available on Prime for 2-day delivery, so she bought a competitor’s product instead.
That brand lost a loyal customer over logistics. But even if they had Prime, would their listing have won the click?
The “Search, Click, Buy” Framework
Daniela breaks Amazon success into three simple stages:
1. SEARCH - Get Found
Your product needs to show up when people search. This means proper keyword research and strategic placement in titles, bullets, and backend fields. But here’s what most people miss: Don’t just go after the high-volume keywords everyone else is fighting for. Use a mix of high, medium, and long-tail keywords to step-ladder your way up.
Tool Recommendation: Daniela swears by Data Dive for keyword research (use code MINDFULVIP for a discount).
2. CLICK - Stand Out
Once you’re in the search results, you’re competing with 20-50 other products. Your main image needs what Daniela calls “eye candy” - visual elements that make thumbs stop scrolling.
Think: mint leaves next to mint toothpaste, dogs next to pet products, hands holding items to show scale. Amazon technically requires products on white backgrounds, but there’s creative latitude here.
The AI Breakthrough: Daniela’s team now uses AI trained on their best-performing images to generate 20 concepts in 2 minutes. About 15 aren’t usable, but 5 give them ideas they never would have thought of. They then refine these with human expertise.
3. BUY - Convert
Once someone lands on your listing, you have seconds to answer 3-5 key questions. Miss even one, and they’re gone.
This is where your 6 product images, A+ Content, and copy work together. And here’s something shocking: 50% of brands Daniela works with don’t have A+ Premium Content unlocked - even though it’s FREE for Seller Central users and can increase sales by 300%+.
The ONE Thing You Can Do Today
If you can only do one thing after reading this, Daniela says: Test your title.
Here’s why titles win:
Lowest effort: Takes 10 minutes to create and upload
Highest impact on SEO: Directly affects search visibility
Quick results: Can see impact in 2-4 weeks
Biggest wins: Up to 550% sales increases
Use Amazon’s free “Manage Your Experiments” tool to split test two title variations. Make sure you’re using Data Dive or similar tools to understand which keywords have the most reach, then test different combinations.
The Priority Order
Daniela’s recommendation for where to focus:
Title testing (fastest wins, lowest lift)
Main image optimization (second highest lift)
A+ Content (highest overall performance, but most work)
Her strategy: Test one element per month. Spend one month designing 4-10 main images, then swap them monthly using Manage Your Experiments. That’s 10 minutes per month of work after the initial design investment.
Can You Succeed Without Ads?
This was fascinating. While everyone says “Amazon is pay-to-play,” Daniela works with plenty of brands that don’t run ads - or have turned them off.
Her take: If you have a product people are searching for, you’ll get some sales organically. Use that cash flow to reinvest in ads when you’re ready. The conversion-focused work she does (listings, images, A+ content) pays off whether you’re running ads or not.
The Rufus Factor
Amazon’s AI shopping assistant Rufus is changing the game. It’s scanning your images AND A+ Content to answer shopper questions.
Daniela’s advice: Look at what questions Rufus surfaces on your listing and your competitors’ listings. Then make sure your visuals and copy answer those questions explicitly.
Example: If Rufus asks “Does this help with wrinkles?” and you have an infographic showing wrinkle reduction, Rufus will reference that image when answering shoppers.
My Biggest Takeaway
What struck me most was Daniela’s hybrid approach to AI. She’s not anti-AI (they use it for image generation, catalog scaling, and research), but she’s also not replacing human strategy.
She trained a custom GPT on her best sales calls, webinars, and podcasts to help with landing pages and email sequences. But there’s always a human touch at the end.
The future isn’t AI vs. humans. It’s AI + humans working smarter.
Take Action This Week
Audit your title - Is it optimized for search or just descriptive?
Check your main image - Does it have “eye candy” or is it just a product shot?
Unlock Premium A+ Content - Follow Daniela’s instructions (upload a brand story, submit 5-10 A+ content pieces even as placeholders, wait a week)
Set up ONE split test - Use Manage Your Experiments this month
And if you want expert eyes on your listing, Daniela offers a mini-audit for a few hundred bucks at the bottom of mindfulgoods.co. You get a recorded video walking through exactly what she’d change.
Running an Amazon business or thinking about starting one? Comment below and let me know your biggest challenge.
Until next time, keep optimizing.
Ramin
P.S. - Daniela runs her entire business from a Peruvian surf town with $3 cappuccinos. If that doesn’t inspire you to rethink your business model, I don’t know what will. 🏄♀️
🎙️ Listen to Past Episodes here.
