What if scaling your ecommerce brand didn’t require a massive ad budget—but instead relied on the trust of everyday people?
In this episode of The Ecommerce Revolution Podcast, I sit down with William Gasner, 6X founder and current Co-Founder & CMO of Stack Influence, a platform helping brands automate and scale micro-influencer campaigns through authentic product seeding.
We unpack:
The evolution of influencer marketing—from celebrities to nano-influencers
Why product seeding is a cost-effective and high-trust tactic
The real ROI behind influencer marketing beyond sales
How to launch your ecommerce brand using 100 influencers (William's proven playbook)
The growing role of AI in content creation and influencer discovery
His personal story of hitting his first $1,000 ecommerce day—and what came next
Whether you're just starting out or looking to inject life into your product launches, this episode delivers a mini masterclass in modern ecommerce marketing.
Key Takeaways:
Micro-influencers often drive more trust and engagement than mega-influencers
Product seeding helps brands generate UGC, social proof, and even long-term customers
AI is not just a buzzword—it's reshaping influencer marketing from the backend
Influencer marketing isn’t just for your Shopify site—it works for Amazon, Walmart, Etsy, and more
Real growth starts with real people sharing products they genuinely care about
Links Mentioned:
🔗 Stack Influence: www.stackinfluence.com
📧 Email William: william@stackinfluence.com
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