Welcome to episode #41 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch, grow, and win in commerce. If you want support on your journey, join our community of hundreds of entrepreneurs and get access to content, coaching, workshops, and a private network of fellow ecommerce entrepreneurs.
Episode Summary:
In this insightful conversation, we're joined by Marcy McKenna, inventor, entrepreneur, and founder of The Live Shopping Academy. Marcy shares why live shopping is booming, how it blends the best of ecommerce with the personalized experience of brick-and-mortar retail, and why it can dramatically boost conversions, reduce returns, and build deeper customer connections.
What You'll Learn:
The essentials of how live shopping works
Hidden benefits of live shopping beyond increased conversions
Why live shopping has exploded globally—and why the U.S. is just catching up
Best practices for selling on platforms like Amazon Live, TikTok, Instagram, and WhatNot
How live shopping boosts customer engagement and loyalty
How ecommerce brands can overcome initial fears and dive confidently into live shopping
Ways AI could influence the future of live shopping (and why human connection still matters)
Episode Highlights:
(00:00) Introduction and welcome to Marcy McKenna
(04:32) What exactly is live shopping?
(12:45) Why you should start live shopping even if your first audience is small
(20:01) Common mistakes brands make when starting live shopping
(27:25) Using multi-platform live streams to amplify your reach
(33:01) Why 2025 is the breakthrough year for live shopping in the U.S.
(41:50) Capturing customer emails and increasing engagement through giveaways
(50:52) Leveraging live shopping for product research and customer feedback
(55:58) Marcy shares a surprising AI use case
Connect with Marcy:
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