In this thought-provoking episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi sits down with seasoned content strategist Abby Wood, founder of The Content Lab, to explore the critical role of human-first content in the age of AI.
As ecommerce entrepreneurs race to scale content using tools like ChatGPT and Claude, Abby challenges us to slow down and focus on what really moves the needle: unique, brand-aligned, customer-focused writing.
You'll learn how to:
Use AI without sacrificing authenticity
Prioritize your website’s content strategy for maximum impact
Avoid the most common content creation mistakes
Understand Google’s approach to ranking human vs. AI-generated content
Use storytelling to build trust and boost conversions
Whether you're writing product descriptions, homepages, or blogs — this episode is a must-listen for any founder who wants their content to actually connect and convert.
🕒 Chapter Timestamps:
00:00 – Introduction to Abby Wood and The Content Lab
04:00 – The rise of AI in ecommerce content: threat or tool?
06:30 – Why AI still can’t replace the human writer
10:00 – What “human-first content” actually means
13:00 – Google’s Helpful Content Update and what it means for SEO
17:00 – Storytelling and the power of personalization in ecommerce
22:00 – The slow web movement: quality over quantity
26:00 – Touchpoints that create brand loyalty (thank-you emails, handwritten notes)
30:00 – Google’s EEAT standards: What founders need to know
35:00 – Keyword research vs. natural content flow
40:00 – Where to start: homepage, about page, and product pages
44:00 – Blogging tips: content repurposing, evergreen value, and updating posts
50:00 – Using AI to scale your content without losing your voice
54:00 – Abby’s vision for the future of content creation
59:00 – Where to find Abby + her final thoughts on content vs. AI
🧠 Quotes to Highlight:
“AI is a great tool, but it’s not your brand voice.”
“If you wouldn’t say it to your best customer, it shouldn’t go on your homepage.”
“Consumers trust content that feels real—and they can spot the fake faster than ever.”
“The About page can secure a sale over a competitor. Don’t overlook it.”
📬 Connect with Abby:
Website: https://www.thecontentlab.ie
Podcast: Content Goodies (available on Spotify and all major platforms)
LinkedIn: Abby Wood
💥 Join The Ecommerce Revolution
Join a growing community of ecommerce entrepreneurs building smart, profitable businesses with powerful content, automation, and coaching.
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