91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong.
In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well.
Topics Include:
The future of SMS marketing
SMS compliance
Using email and SMS differently
SMS preferred customers
Email preferred customers
Providing value to joining SMS
Incentives
Push marketing capabilities
How Klaviyo differs from the competition
Brands that do SMS really well
Software recommended for SMS marketing
Best practices for SMS
Segmenting SMS campaigns
And other topics...
Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8.
Resources Mentioned:
Email: jack.binda@klaviyo.com
LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/
Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/
Tapcart: https://www.tapcart.com/
Ruggable: https://ruggable.com/
ZenDesk: https://www.zendesk.com/
Recharge: https://rechargepayments.com/
HubSpot: https://www.hubspot.com/
Lululemon: https://shop.lululemon.com/
Cuts Clothing: https://www.cutsclothing.com/
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