Welcome to episode #42 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch, grow, and win in commerce. If you want support on your journey, join our community of hundreds of entrepreneurs and get access to content, coaching, workshops, and a private network of fellow ecommerce entrepreneurs.
Welcome back to another episode of The Ecommerce Revolution Podcast! In this episode, we dive deep into the world of Amazon Advertising with Elizabeth Greene, the co-founder of Junglr — an agency that helps 7- and 8-figure Amazon brands scale profitably through data-driven ad strategies.
Elizabeth shares her journey from homeschooling mom to Amazon PPC expert, breaks down what ad types you should focus on, and delivers a masterclass in campaign optimization, profitability, and scaling — all tailored for emerging ecommerce entrepreneurs.
Whether you're launching your first product or trying to grow from 6 to 7 figures, this is your roadmap to mastering Amazon ads.
🎯 What You’ll Learn in This Episode:
How Elizabeth went from side hustle to running a top-tier ad agency
What ad types are best for beginners (and which to skip at first)
The difference between ACoS, TACoS, and Ad Sales %
How Amazon ads directly influence your organic ranking
How to avoid the most common ad mistakes
Budget-friendly tools to get started
How to scale strategically — and when to pull back
The surprising ways AI is transforming how sellers operate on Amazon
🕒 Timestamps & Chapters
(00:00) Elizabeth’s intro: From homeschooler to ad expert
(04:20) Starting on Amazon with retail arbitrage
(06:55) Transitioning to private label and discovering ads
(09:30) Why Amazon ads are more math than creative
(10:53) Can you still succeed on Amazon today?
(13:00) The importance of knowing your buyer persona
(14:20) Amazon ad types explained: Sponsored Products vs. Brands vs. Display
(16:00) Why Sponsored Products are the best place to start
(18:15) Common ad mistakes most new sellers make
(22:00) Why product-level ad data matters more than campaign-level
(26:00) How to build a "healthy" ad account structure
(28:00) Understanding ACoS, TACoS, and ad sale %
(33:00) Balancing profitability vs. growth with the 3-metric framework
(36:00) The myth of turning off ads once organic rank improves
(39:30) How to strategically reduce ad spend (without hurting sales)
(42:00) Tools of the trade: Kapoq + custom-built internal tools
(45:00) Inventory, reviews, and how they impact your ad performance
(47:00) Manual reporting vs. automation — what sellers should track
(49:00) How AI is helping sellers analyze performance faster
(50:25) Elizabeth’s #1 recommendation: Know your numbers
(53:45) Pattern recognition, instincts, and working with pros
(55:00) A fun “wow” moment using AI with her kids 🐛
(57:00) Where to find Elizabeth + how to get a free ad account audit
(59:00) Wrap-up and closing thoughts
🔗 Connect with Elizabeth Greene & Junglr
🌐 Website: https://www.junglr.com
📅 Free Ad Account Audit: Available through the site
📺 Weekly Live Q&A: Thursdays on Junglr.com — ask your Amazon Ads questions live!
🎧 Enjoyed this episode?
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