AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts?
In the 21st episode of The Ecommerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, that helps ecommerce businesses drive sales through personalized marketing campaigns and in-store experiences.
Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion!
Topics include:
00:00 - Intro
12:50 - What is AI?
13:40 - What Apteo does
15:10 - How does AI help build relationships?
15:25 - Why retention important?
16:05 - Nameless brands, why tell a story?
19:00 - How is AI playing a role in the future?
21:05 - Collecting data
24:30 - What are Apteo customers making in revenue?
25:05 - Predictive analytics in Apteo
26:35 - What is machine learning?
31:10 - How to integrate Apteo with Klaviyo
32:45 - How does Apteo interact with Klaviyo? How Apteo creates segments?
35:30 - How to leverage Apteo data in Klaviyo 39:00 - Apteo and SMS
48:20 - One piece of advice for ecommerce entrepreneurs
Resources Mentioned:
Klaviyo: https://www.klaviyo.com/
Apteo: https://www.apteo.co/
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