Using Analytics To Get The Most Out Of Your Email & SMS Marketing

This marks the 20th episode of The Ecommerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include:

00:00 - Intro 

13:45 - Know your numbers

14:40 - Top KPIs

19:10 - KPIs specific to email & SMS

21:30 - SMS KPIs in Glew

23:00 - What to do when someone responds to SMS marketing using Gorgias

26:30 - How many people are using SMS marketing

27:30 - Glew aggregates data from all channels

31:12 - How does Glew Segment?

33:45 - Glew and returned orders

34:50 - How many times customers use discount codes

36:00 - 1 Tip for someone starting e-com

38:10 - 3 pillars of e-com

39:50 - Rapid fire questions 

Resources Mentioned:

Klaviyo: https://www.klaviyo.com/

Glew: https://www.glew.io/

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