Lately, I’ve noticed something interesting in the analytics for several of my client’s websites: Pinterest is emerging as a surprisingly strong source of referral traffic. While it’s often overlooked in favor of other social platforms, Pinterest is proving to be a powerhouse for sending highly engaged visitors—visitors who aren’t just browsing, but who are genuinely interested in discovering and purchasing new products.
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Why Pinterest is a Must-Have Channel for…
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Lately, I’ve noticed something interesting in the analytics for several of my client’s websites: Pinterest is emerging as a surprisingly strong source of referral traffic. While it’s often overlooked in favor of other social platforms, Pinterest is proving to be a powerhouse for sending highly engaged visitors—visitors who aren’t just browsing, but who are genuinely interested in discovering and purchasing new products.