Unlocking SEO Secrets: How to Outrank Competitors 100X Your Size
The Ecommerce Revolution - Newsletter #1
SEO is one of the most misunderstood and underutilized growth levers in ecommerce. In a recent episode of The Ecommerce Revolution Podcast, I sat down with SEO expert Pat Ahern to uncover powerful, actionable strategies that can help emerging ecommerce entrepreneurs outrank competitors—sometimes 100X their size—without breaking the bank.
Key Takeaways from My Conversation with Pat Ahern
🔹 SEO Is Simpler Than You Think – Instead of getting overwhelmed by the thousands of ranking factors, focus on three core areas: relevance, authority, and crawlability.
🔹 Budgeting for SEO? Think Long-Term – SEO is a long-term investment. Pat recommends allocating only 20-40% of your marketing budget to SEO in the early days and putting the rest into faster acquisition channels like paid ads or partnerships.
🔹 Winning SEO Strategy for New Ecommerce Brands
Find Your Niche Positioning – Identify a specific underserved category within your industry.
Create Unmatched Content – Write the best resource on the internet for your target audience (think 1,500-2,500 words per article).
Build Authority with Backlinks – Earn mentions from relevant sites through strategic partnerships, PR, and guest content.
🔹 Content Structure Matters – AI-generated content won’t cut it. Instead of stuffing articles with fluff, get straight to the point with clear, actionable insights at the top.
🔹 Search Generative Experience (SGE) is Changing Everything – Google's AI-powered search experience is shifting how users find products. Ecommerce brands will benefit, as more direct clicks will go to product pages rather than third-party review sites.
My Personal Take on This Interview
Pat’s insights were game-changing, especially on how SEO is evolving. His point about balancing short-term wins with long-term SEO investment is crucial for anyone starting out. If you’re in ecommerce, it’s time to double down on SEO before the competition catches up.
Your Next Steps
✅ Audit Your SEO Strategy – Are you focusing on the right SEO pillars?
✅ Identify Your Niche & Content Gaps – What topics can you own in your industry?
✅ Test Google's Search Generative Experience (SGE) – Set up Google Search Labs to see how it impacts your space.
Listen on Spotify or Apple Podcast.
Ramin Ramhormozi
Host, The Ecommerce Revolution Podcast
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