The One Thing That Can Save Your Ecommerce Business
The Ecommerce Revolution - Newsletter #4
Hey Ecom Entreprenuers,
I had an interesting conversation with a client last week. She’s a hardworking, dedicated entrepreneur who’s been putting in the effort to grow her business. But she mentioned something that caught my attention—
Her revenue for January and the first half of February 2025 was down compared to the same period in 2024… and she wasn’t sure why.
Whenever I hear that, my first question is always:
Have you looked at your analytics?
Analytics are gold. They tell you exactly what’s happening in your business, and often, the problem is sitting there, waiting to be uncovered.
So, we pulled up her analytics—2025 vs. 2024. And there it was:
✅ Traffic was up.
❌ Average order value (AOV) was down—way down. (About 57% lower!)
This was surprising because she’s been putting in the work—marketing, bringing in new customers, doing everything right.
So, what’s the plan?
Her #1 focus in 2025 is to do whatever she can to increase her AOV. That means testing strategies like:
Bundling products to encourage higher cart values
Adjusting free shipping thresholds to get customers to spend more
Offering volume discounts (e.g., Buy 2, Get 10% Off)
Creating limited-time offers to drive urgency on bigger purchases
Upselling and cross-selling with strategic product recommendations
Enhancing product pages to showcase premium or high-margin items
Of course, there are also macroeconomic factors at play—things like consumer spending trends, inflation, and overall economic uncertainty that no business owner can fully control. But by staying focused on the metrics she can influence, she’s putting herself in the best possible position to grow in 2025.
Here’s the thing:
Many ecommerce entrepreneurs avoid looking at their analytics—especially when things aren’t going well. I get it. It can be uncomfortable.
But your analytics don’t lie.
If your business isn’t where you want it to be, the answers are in the numbers.
Look at your traffic. Your conversion rate. Your AOV. Your returning customer rate.
Find the problem. Then take action.
So, let me ask you—
When was the last time you dug into your analytics?
To your success,
Ramin