Building a successful ecommerce business isn’t about overnight success. It’s about stacking small wins, learning from them, and using those insights to build momentum. That’s exactly what Alex Back, Founder & CEO of Couch.com, shared in our latest podcast episode. He took his first furniture brand, Apartment2B, from $0 to $40M, and he’s back at it again—this time, leveraging content and community in a whole new way.