<![CDATA[The Ecommerce Revolution: Lessons]]>https://www.ecomrevolution.co/s/lessonshttps://substackcdn.com/image/fetch/$s_!kYDG!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5f8653bf-323f-444b-9d7f-7be74368d86b_512x512.pngThe Ecommerce Revolution: Lessonshttps://www.ecomrevolution.co/s/lessonsSubstackMon, 26 Oct 2026 21:26:28 GMT<![CDATA[The BFCM Marketing Action Plan for Independent Shopify Merchants]]>https://www.ecomrevolution.co/p/the-2026-bfcm-marketing-action-planhttps://www.ecomrevolution.co/p/the-2026-bfcm-marketing-action-planMon, 26 Oct 2026 18:08:35 GMT

Black Friday is November 27 which is one more out. Don’t worry, there’s still time to get ready, but you need to focus on what will have the biggest impact.

This lesson (video above and downloadable PDFs below) helps you work out what to tackle now, what to prioritize next, and how to manage the busiest days of the season.

Here’s what we’ll cover:

  • Five areas to work: your offer, website and gift page, list growth, email flows and campaigns, and paid ads

  • How to choose a discount that protects your margins

  • A dated plan to keep you on track through Cyber Week

  • How to measure success by what you keep in profit and who comes back to buy again

  • How to turn your plan into an SOP and a reusable AI Skill so next year takes less work

Each area includes a built-in Shopify tool and an AI prompt to help you put the lesson into practice. You won’t need new apps or a development team.

Ready to get started? Download your free BFCM 2026 Checklist PDF and AI Prompt Pack below.

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